You will soon start seeing ads on Twitter’s mobile app for other apps.
The company announced a mobile app install suite on Thursday, which leverages Twitter’s 2013 MoPub acquisition to let marketers advertise both on Twitter and off Twitter.
Twitter officially announced the ad units on Thursday, but the news was reported in The Wall Street Journal weeks ago, and some Twitter users also reported seeing the ads earlier in the month.
The ad unit is Twitter’s latest attempt to monetize its existing user base. The company reported slowed growth in the fourth quarter, which spooked investors. However, Twitter’s advertising efforts lag behind Facebook’s. Facebook introduced mobile app install ads in June 2012, and while the company hasn’t reported revenues from such ads, The Wall Street Journal reports that users downloaded 245 million apps last year after seeing ads for them in their News Feeds.