In an official post on the Facebook News Blog, the company said:
“Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them…Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.”
Mentions have begun to spring up across the Facebook community as the new button is integrated. For example, Inga Deksne, consultant at Online Marketing Explorers, shares a brief tutorial on the button in a video on her Facebook Page, adding:
“It’s available to many page owners but not to everyone, and finally I got it on my page so I can show you.”
The button apparently takes just a few steps to configure. Business owners with Pages on Facebook will notice it just to the right of their Profile name when it becomes available to them.
The button allows a business to redirect Page visitors to their own website, a special promotional site or page, or even another site within Facebook.
Right now, the Facebook Call to Action button gives several different options to be selected by the Page owner. You can decide to let visitors take a variety of actions including:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Deksne says she has chosen the “Sign Up” option because she is attempting to get visitors to sign up for a free webinar currently being offered on her site.
But based on the name assigned to each, it’s not hard to figure out how each option might be used effectively depending upon the business’s needs.
Developers could have the button direct visitors to their app download page.
E-commerce site owners could use the Shop Now button to have visitors go right to their storefront online.
The “Sign Up” button could encourage visitors to sign up for future email alerts from your company. And “Contact Us” could be used as an easy way for your customers to reach you.
“Book Now” could be used by visitors who might want to see if you can be booked for a future event.
When the Call to Action button was announced late last year, Facebook stressed the business focus of the new feature. It’s not hard to see how the new button can be useful to businesses if used correctly.